Company profile • Index constituent

Bilibili

Bilibili is a video community serving audiences in China, with creator-led content and businesses in advertising, value-added services and mobile games.

What does Bilibili do?

Bilibili describes its service as a video community built around users, creators and content spanning different interests. Its commercial activities include advertising, mobile games, value-added services, and intellectual-property derivatives and other products. These categories give the company several ways to earn revenue from the same community, rather than relying exclusively on paid access to a library of professionally commissioned programs. [1] [2]

What company does the BILI listing represent?

Bilibili's corporate headquarters are in Shanghai, but its listed parent is incorporated in the Cayman Islands. Its annual report distinguishes that holding company from the Chinese operating businesses and describes the variable-interest-entity arrangements used for parts of its operations. The location of the audience, the headquarters and the incorporation jurisdiction therefore answer different questions. This profile follows the BILI security and the wider business described by the issuer, rather than treating each operating entity as a separate listed company. [1] [3]

In the Global Entertainment Index

Listed-market context

Year to date-43.4%
1 year-49.4%

USD total returns through , using the Index's adjusted price series. Not live quotes. Past performance does not predict future results.

0.91% target weight at rebalance. Weights drift between rebalances; this is not a live portfolio weight.

Compare Bilibili with the Index

Source: Index constituent data. Read the calculation and limits.

Sources & review

Company facts use the primary sources below. Market classification and performance come from the Index. Ownership is a parent-group summary, not a complete beneficial-ownership analysis.

  1. Bilibili — corporate information and headquarters FAQs
  2. Bilibili — second-quarter 2026 earnings presentation script
  3. Bilibili — 2025 annual report