Company profile • Index constituent

Reddit

Reddit operates online communities where people post, discuss and vote on content, including entertainment, sport, games and news.

How does Reddit connect to entertainment?

Reddit organises conversation around interests rather than around a single publisher’s programme schedule. Communities can focus on television, games, sport or other subjects, bringing together audiences who discuss and discover content. Its platform combines user posts, comments and voting, making community participation central to the experience. [1]

How does Reddit earn revenue?

Advertising is the main revenue source. Reddit sells placements measured through impressions, clicks, video views or fixed-fee arrangements. It also has content-licensing agreements that provide customers with access to platform content, while user products such as Reddit Premium and Reddit Gold contribute additional revenue. [2]

The company is headquartered in San Francisco. Its business is a platform for communities and advertisers, so the presence of a film or game community does not imply that Reddit owns the entertainment property being discussed. [2] [1]

In the Global Entertainment Index

Listed-market context

Year to date-31.4%
1 year-22.1%

USD total returns through , using the Index's adjusted price series. Not live quotes. Past performance does not predict future results.

0.30% target weight at rebalance. Weights drift between rebalances; this is not a live portfolio weight.

Compare Reddit with the Index

Source: Index constituent data. Read the calculation and limits.

Sources & review

Company facts use the primary sources below. Market classification and performance come from the Index. Ownership is a parent-group summary, not a complete beneficial-ownership analysis.

  1. Reddit — communities and platform overview
  2. Reddit — 2025 annual report and revenue model