What does Juventus sell?
Juventus earns income from audiovisual and media rights attached to its competitions, sponsorship agreements, match attendance and brand licensing. It also offers services to supporters and earns income from managing the rights to players’ sporting performances. Those activities connect the football operation to broadcasters, commercial partners and fans. [1]
How does its stadium and production infrastructure fit in?
The club owns Allianz Stadium and has developed a wider presence around Turin’s Continassa area, where its headquarters and first-team training centre are located. Its corporate profile also identifies the Juventus Museum, J|Medical, J|Hotel and Juventus Creator Lab among its investments. These facilities give the business additional ways to serve supporters and commercial partners beyond the match itself. [1] [2]
A company profile should therefore distinguish football competition revenue, player-related transactions and the surrounding commercial activities when explaining Juventus’s business. [1]
In the Global Entertainment Index
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Sources & review
Company facts use the primary sources below. Market classification and performance come from the Index. Ownership is a parent-group summary, not a complete beneficial-ownership analysis.